App Development

Built by people who already run successful apps.

From idea to scale. We've shipped four products to 1.5Cr+ users on our own infra. We'll do it for yours next.

See our portfolio
4 live products22L+ users shippedOperator-led, not agency
What we build

Native, cross-platform, web. All production-grade.

No template-shop builds. No outsourced sprints. Every line ships from the same team that runs MotoInfo, AstroKundli, and TaxSmart.

Android

Kotlin · Jetpack Compose

Built for Play Store traffic, not just Hello World. Crash-free rates above 99.5% on every release.

  • Native Kotlin or React Native
  • Play Store submission & ASO
  • Crashlytics + per-screen analytics
  • Push, in-app, deep links wired

iOS

Swift · SwiftUI

Apple spec, App Store-ready. Review-process tested — we've passed the gauntlet on our own apps.

  • Native Swift or React Native
  • App Store submission handled
  • TestFlight builds from day one
  • Universal links + StoreKit IAP

Web platforms

Next.js · Node · Postgres

Web apps, dashboards, and PWAs that handle real traffic. Infra and observability included.

  • Next.js / React frontends
  • Node, Postgres, Redis backends
  • AWS / GCP infra, IaC by default
  • Edge caching + CDN, day one
Our process

Four stages. No black-box agency cycles.

Two-week sprints. Daily Slack. Working builds at every milestone. You see what we ship, when we ship it.

Step01

Idea validation

Week 1

Market sizing, monetization model, MVP scope. We've killed our own ideas at this stage — we'll tell you when not to build.

  • Product brief & scope doc
  • Monetization & unit economics
  • Tech stack & infra plan
Step02

Development

Weeks 2–10

Two-week sprints. Working build at the end of every one. Daily standups in your Slack — not ours.

  • Sprint demos every 2 weeks
  • Live staging from week 3
  • Test suite + CI from day one
Step03

Launch

Weeks 10–12

Store submissions, ASO, analytics, crash reporting, on-call rotation. We don't just ship the build — we ship the launch.

  • Play & App Store submissions
  • ASO copy + creatives
  • Day-one observability stack
Step04

Scale

Month 4+

Most agencies leave after launch. We stay — because we run apps too. Retention loops, monetization tuning, infra hardening.

  • Monthly retention & monetization audit
  • Performance & cost optimization
  • Feature roadmap, run as a product
Why Upgrowth

We don't just code. We operate.

Most agencies have never shipped to 10L+ users. We have. Four times. That changes how we build.

Operator-built
across our portfolio

22L+ users

We've shipped four live products to 22L+ combined users. Every architectural choice we make has been pressure-tested in our own production.

Monetization-aware
monthly portfolio revenue

₹4 Cr+

Ads, subscriptions, IAP, affiliate. We don't guess what works — we earn from these models on our own apps every month.

1 team
product · infra · growth

Not just developers

Product, infra, growth, and ops in one team. You don't need to hire a CTO and a CMO — you hire us.

Industries

Where we've already shipped.

Not theoretical. Live products in each of these categories.

Fintech

KYC, vehicle verification, finance calculators, payment integrations. We ship TaxSmart and power challan-based credit decisions through our APIs.

Utility apps

Search, lookup, alerts. MotoInfo is exactly this — we built it to solve 10Cr+ user queries.

Consumer apps

Astrology, comparison, content. AstroKundli runs to 50K+ active users on a monetization model we built ourselves.

Start your project.

30-min call. We'll tell you if your idea is worth building. No deck, no pitch.

See portfolio